A Rocketboom, egy napi rendszerességgel jelentkező háromperces, ingyenes video podcast nemrégiben bejelenetette, hogy árverésre bocsátja legeslegelső hirdetési csomagját. Az aukció most 15000 dolláron áll, bár még lehet licitálni. A MediaPoston megjelent update érdekes olvasmány.
The bidding, which started at $500, had reached $14,999.99, by Sunday. The eBay ad promises one million impressions minimum. The two top bidders, “Dave-Texas” and “FivePercentCard_com,” don’t appear to be brand marketers. Baron said he originally anticipated that the ads would sell for somewhere between $8,000 and $40,000, based on an estimate Internet expert Jeff Jarvis gave the company. BlogAds founder Henry Copeland, whose firm bid on the ad space but dropped out when the bidding topped $12,000, said the inventory’s value might be worth as much as $50,000. “Being the first advertiser on a cult show like this, with the ads actually being produced with Amanda, assuming that is the case, is worth a lot more than $15,000,” he said, referring to Rocketboom star Amanda Congdon. “An anal-retentive media buyer will get focused on the difficulty of verifying the viewership numbers, how many of the downloads are actually watched—and miss the novelty value and cult status of the show.”
Via BuzzMachine
Update: negyvenezer dollárt (kb. nyolcmillió forint), ennyit szánt rá egy obskurus cég, az ATM-eket gyártó és üzemeltető TRM. Ãllítólag már a következő heti is elkelt, a podszférában (létező kifejezés ez?) aktívan mozgolódó EarthLink Internet-szolgáltató vette meg. (Via Blogspotting)